Acknowledging that having a mobile presence is trickier than it appears, Google launched an initiative called “GoMo” Tuesday that aims to help businesses work out the kinks involved in going mobile.
As Jesse Haines, head of marketing for Google’s mobile ads explains in the Google Mobile Ads Blog, GoMo (short for “go mobile”) is designed to help businesses that have set up a mobile presence but find it’s not working as well as it should. In Haines’ example, a company that sells scarves attracts a prospective customer, but that customer is repelled by a site that doesn’t work properly.
“This happens hundreds, even thousands of times every day because most businesses’ websites don’t work well on smartphones,” she says. The post directs readers to HowToGoMo, which includes a view of how your site looks “in mobile” as well as resources to help build your site. The latter includes links to select vendors and lets the visitor qualify themselves as DIYers by the amount they plan to spend and the time frame in which they intend to build their mobile site.
For Google, the goal is to further grow its mobile ad business, which is on a $2.5 billion run rate this year vs. $1 billion last year. Google also expanded its mobile ad formats last month. As usual, Google has included a cute video in its blog post to explain what it’s up to:
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