Skip to main content

@&#!!!! Twitter Wants To Own The Symbols With New Redesign


Screen Shot 2011-12-08 at 9.49.55 AM

“We’re trying to connect what’s happening offline and across the web with Twitter,” product manager Sara Mauskopf tells me today during the redesign launch event at Twitter’s new headquarters. This means incorporating two features that were originally created by its users – the “at” symbol (@) and the hashtag (#).

Twitter now has more than 100 million people, and many of them still don’t fully understand these symbols, even if they’ve seen them popping up across TV shows, billboards, and the rest of the world.

So, think of the integration of these symbols as the next stage in Twitter trying to guide the user experience. Last year, it took ownership of how users consumed and shared through the service by buying or competing against third party desktop and mobile clients.

Now, in the new interface, you can see both symbols featured prominently in the top navigation bar. If you click on “@ Connect” you’ll see a page that tries to show you every single thing happening that’s directly related to you. Within this page, though, the use of the @ symbol is less crucial than before, which could help newer users get more context for what it means and how to use it.

The page defaults to “Interactions,” which is a stream of all the activity related to you. It replaces “@mentions and more” in the former interface. The “Mentions” option is now set as the secondary choice. To further show users what’s going on related to them, the page also includes the follow recommendations box on the right-hand side, immediately beneath the Interactions and Mentions views.

The result of this new page is that a new user, say, your mom, will suddenly see everything possibly related to them, and quickly find other users they might find interesting. It should drive more engagement among the millions of users who mostly watch but don’t publish, and help first-time users see how they can get started.

The # mark gets similarly heavy grooming. Following the @ symbol in the top nav bar, you’ll click on it and see a page that feels a lot like a personalized newspaper based on Twitter content. A left-hand navigation column lets you sort through Stories (a personalized view of relevant content), Activity, Who To Follow recommendations, the friend finder, and Browse Categories. Beneath it is Trends. The hashtag is also incorporated into the search bar at the top of the page. As Jack Dorsey said during the press event today, this means a user who sees a hashtag on a billboard can quickly figure out what it means when they go to Twitter.

While some aspects of the redesign look like reorganized versions of what was there before, the heavy incorporation of symbols could help the service become more mainstream than ever.

@&#!!!! Twitter Wants To Own The Symbols With New Redesign
Eric Eldon
Thu, 08 Dec 2011 19:25:33 GMT


Popular posts from this blog

Apple will disconnect ‘obsolete’ first-gen Apple TV from iTunes in May

Apple has announced today it will drop iTunes support for some older devices from May 25. This includes the first generation Apple TV, and also any PC running Windows XP or Vista. The company is introducing new security changes which will prevent those devices from using the latest version of iTunes.
Apple says that the original Apple TV is an "obsolete Apple product" and will not be updated to support security changes. Only those with the second generation of Apple TV or later will be able to access the iTunes store.
Windows XP or Vista users won't be able to use the latest version of iTunes, but older Windows computers can still use previous versions without support from Apple. Those who do so, however, won't be able to make new purchases or re-download previous purchases on that computer. If you're on on XP or Vista, you'll need to upgrade to Windows 7 or later to continue using iTunes normally.
The writing was already on the wall for these devices: Wi…

Windows 10: Microsoft retires HomeGroup

Microsoft plans to remove the HomeGroup functionality from its Windows 10 operating system. The company made the first step towards that goal in the most recent Insider Preview version of Windows 10 as it disabled it in that build.
In "a note about HomeGroup" in the release announcement of the Windows 10 Insider Build, Microsoft confirms that HomeGroup will be retired.
The company introduced HomeGroup in Windows 7 as a new option for home users to access printers, files, and media in home networks. The core idea was to assign all devices to a single HomeGroup to share access to files and printers between all devices.
It is unclear how popular the feature was and is. It is clear however that it was never the only option that Windows users had in this regard, and it was not the best either for certain use cases. You could not add Mac OS X or Linux devices to a HomeGroup for instance.
The end of HomeGroup
Easily connecting to and sharing the important pieces of your digi…

Microsoft Reportedly Replacing With Office 365

Microsoft might be thinking about replacing the technology and user interface of with Office 365 if a new report is to be believed. Apparently the company will be migrating all users to Office 365 at some point later this year. Office 365 brings other services as well which include Outlook Web Access. The question that surely must be on everyone’s mind is that why is Microsoft doing this? According to The Verge the reason behind this migration is to make sure that Microsoft Outlook, Exchange and Office 365 platforms are perfectly aligned. In favor of keeping things consistent Microsoft is going to go ahead and add the consumer to the mix as well. There has been speculation previously about impending major user interface changes for, Microsoft’s general manager of Office Apps Rob Lefferts suspected that much. It’s worth nothing that Microsoft hasn’t updated its consumer email service for quite a few months and it even showed the door to G…