Skip to main content

@&#!!!! Twitter Wants To Own The Symbols With New Redesign

 

Screen Shot 2011-12-08 at 9.49.55 AM

“We’re trying to connect what’s happening offline and across the web with Twitter,” product manager Sara Mauskopf tells me today during the redesign launch event at Twitter’s new headquarters. This means incorporating two features that were originally created by its users – the “at” symbol (@) and the hashtag (#).

Twitter now has more than 100 million people, and many of them still don’t fully understand these symbols, even if they’ve seen them popping up across TV shows, billboards, and the rest of the world.

So, think of the integration of these symbols as the next stage in Twitter trying to guide the user experience. Last year, it took ownership of how users consumed and shared through the service by buying or competing against third party desktop and mobile clients.

Now, in the new interface, you can see both symbols featured prominently in the top navigation bar. If you click on “@ Connect” you’ll see a page that tries to show you every single thing happening that’s directly related to you. Within this page, though, the use of the @ symbol is less crucial than before, which could help newer users get more context for what it means and how to use it.

The page defaults to “Interactions,” which is a stream of all the activity related to you. It replaces “@mentions and more” in the former interface. The “Mentions” option is now set as the secondary choice. To further show users what’s going on related to them, the page also includes the follow recommendations box on the right-hand side, immediately beneath the Interactions and Mentions views.

The result of this new page is that a new user, say, your mom, will suddenly see everything possibly related to them, and quickly find other users they might find interesting. It should drive more engagement among the millions of users who mostly watch but don’t publish, and help first-time users see how they can get started.

The # mark gets similarly heavy grooming. Following the @ symbol in the top nav bar, you’ll click on it and see a page that feels a lot like a personalized newspaper based on Twitter content. A left-hand navigation column lets you sort through Stories (a personalized view of relevant content), Activity, Who To Follow recommendations, the friend finder, and Browse Categories. Beneath it is Trends. The hashtag is also incorporated into the search bar at the top of the page. As Jack Dorsey said during the press event today, this means a user who sees a hashtag on a billboard can quickly figure out what it means when they go to Twitter.

While some aspects of the redesign look like reorganized versions of what was there before, the heavy incorporation of symbols could help the service become more mainstream than ever.


@&#!!!! Twitter Wants To Own The Symbols With New Redesign
Eric Eldon
Thu, 08 Dec 2011 19:25:33 GMT

Popular posts from this blog

Apple Launches Web Tool to Deregister Phone Numbers from iMessage

Apple today released a new web tool for users to deregister their phone number from iMessage in the event they switched to a non-Apple device. To deregister a phone number from iMessage, users simply enter their phone number in Apple's web tool, receive a free text message containing a code, and submit the code to complete the process. Users who still have their original iPhone can also transfer their SIM card back to the device and go to Settings -> Messages to turn iMessage off. 


Users switching from an iPhone to another device were often unable to receive SMS messages from another iPhone due to their phone number still being linked to iMessage. These specific errors with iMessage have been a well-known issue since 2011, which is when the messaging service debuted with iOS 5. They were also made even more apparent this past May, where a server glitch caused widespread message delivery problems. Apple was even sued over the matter in a California court, although the company cla…

Microsoft acquires iPhone email app Acompli

After accidentally announcing it a little early, Microsoft is officially confirming it has acquired email startup Acompli. The surprise acquisition means Microsoft is picking up a powerful email client for iPhone and Android in another move that further cements CEO Satya Nadella’s focus on cross-platform technologies. The Verge’s Casey Newton called Acompl "the Outlook for iPhone that Microsoft hasn’t yet built," and it seems Microsoft was equally impressed with the powerhouse email app. "We’re excited about what’s possible as we build on the app’s success and bring it together with work currently in progress by the Outlook team," the company said in a statement. "Our goal is to deliver fantastic cross-platform apps that support the variety of email services people use today and help them accomplish more." Recode first reportedthat Microsoft would make its latest acquisition official today; the company is said to be paying over $200 million for Acompli. A…

Apple will disconnect ‘obsolete’ first-gen Apple TV from iTunes in May

Apple has announced today it will drop iTunes support for some older devices from May 25. This includes the first generation Apple TV, and also any PC running Windows XP or Vista. The company is introducing new security changes which will prevent those devices from using the latest version of iTunes.
Apple says that the original Apple TV is an "obsolete Apple product" and will not be updated to support security changes. Only those with the second generation of Apple TV or later will be able to access the iTunes store.
Windows XP or Vista users won't be able to use the latest version of iTunes, but older Windows computers can still use previous versions without support from Apple. Those who do so, however, won't be able to make new purchases or re-download previous purchases on that computer. If you're on on XP or Vista, you'll need to upgrade to Windows 7 or later to continue using iTunes normally.
The writing was already on the wall for these devices: Wi…