Google is bringing its Analytics to mobile apps -- both Android and iOS-based -- to help give developers greater visibility into their apps' performance.
The free tool, called Mobile App Analytics, is being released in beta on Friday. The reports are designed to give developers (and the brands they work for) data about who is using the apps, how they're using it and if that use is leading to purchases.
JiaJing Wang, product manager for the Google Analytics Team, says that such data is already out there, but not all in one place. "You can get information in different places," he says, "but you can't engage from it and make a determination from it."
The slides below illustrate the t…
Google Analytics Comes to Mobile Apps
Fri, 29 Jun 2012 16:00:13 GMT