Skip to main content

Microsoft opens the Office Store


Microsoft seems to have looked closely at Apple’s revenue model when it decided to build stores into its core products Windows and Office. Apple is not the only company that is profiting from its own store where users can purchase apps, music and other items for their hardware devices and systems. When you look at the gaming sector, you will notice that free to play models with built-in stores seem to do phenomenally well.

We already know about Windows Store, as it was announced last year. Developers basically can submit their applications for inclusion in the store after they have paid a one-time fee to become a registered developer. Microsoft earns 30% of the first 25,000 Dollars of app revenue, and 20% after this with monetization models including in-app purchases or advertising next to direct purchases in the store.

And now the Office Store. The concept itself is identical to the Windows Store concept. Add a store to the latest product of Office, that is Office 2013, to provide developers with opportunities to make available their applications, and users with a central location to find and install Office apps and add-ins.

office store

And Microsoft? Earns 20% from all net proceedings on every transaction, leaving 80% for the developer.

Adding applications to Microsoft Office is different from adding apps to Windows Store. What you need to do is the following:

  • You visit the Office Store website and pick the apps that you want to add to your Office installation, or you open the apps store right in Office
  • Either way, you need a Microsoft Account to continue and add apps to Office
  • Free and paid apps are then added to the Microsoft Account, from which moment on they become available under Office Store in the Insert App window
  • In Office, click on the Insert tab, and there on Apps for Office > See All.

insert app office

So what kind of apps can you get right away for Office? For Outlook, you find contact related applications like LinkedIn or Twitter apps, or a car rental app from Hertz. For Word and Excel, you get templates and forms, Bing Maps and Search that are then displayed in a sidebar in Office.

office apps

I do not think it is ideal to redirect the user to the Office Store website whenever apps are selected in Office. Direct store access would certainly be a better comfortable option here. The core benefit of the store for Office users is that there is now a central location for apps that can be installed in Office, something that was not really there previously.

What’s your take on Microsoft’s built-in store strategy? I do think that it will add to the company’s yearly revenue over time when users start to buy apps, make in-app purchases or look at ads that are displayed in the apps. You find Microsoft’s Office Store announcement here.

Microsoft opens the Office Store
Martin Brinkmann
Tue, 07 Aug 2012 12:54:05 GMT

Popular posts from this blog

Apple Launches Web Tool to Deregister Phone Numbers from iMessage

Apple today released a new web tool for users to deregister their phone number from iMessage in the event they switched to a non-Apple device. To deregister a phone number from iMessage, users simply enter their phone number in Apple's web tool, receive a free text message containing a code, and submit the code to complete the process. Users who still have their original iPhone can also transfer their SIM card back to the device and go to Settings -> Messages to turn iMessage off. 

Users switching from an iPhone to another device were often unable to receive SMS messages from another iPhone due to their phone number still being linked to iMessage. These specific errors with iMessage have been a well-known issue since 2011, which is when the messaging service debuted with iOS 5. They were also made even more apparent this past May, where a server glitch caused widespread message delivery problems. Apple was even sued over the matter in a California court, although the company cla…

Microsoft acquires iPhone email app Acompli

After accidentally announcing it a little early, Microsoft is officially confirming it has acquired email startup Acompli. The surprise acquisition means Microsoft is picking up a powerful email client for iPhone and Android in another move that further cements CEO Satya Nadella’s focus on cross-platform technologies. The Verge’s Casey Newton called Acompl "the Outlook for iPhone that Microsoft hasn’t yet built," and it seems Microsoft was equally impressed with the powerhouse email app. "We’re excited about what’s possible as we build on the app’s success and bring it together with work currently in progress by the Outlook team," the company said in a statement. "Our goal is to deliver fantastic cross-platform apps that support the variety of email services people use today and help them accomplish more." Recode first reportedthat Microsoft would make its latest acquisition official today; the company is said to be paying over $200 million for Acompli. A…

BlackBerry App World v4.0.0.55 now available for download

BlackBerry App World v4.0.0.55 now available for download:
Although the latest update marked v4.0.0.55 began rolling out to various regions last week, for whatever reason, it seemed to of have gotten held up somewhere along the line and as such we held off on posting it. Most folks who downloaded it, managed to grab it from the various OTA's posted in the forums but now it's directly available on the RIM servers. 
Integration with BlackBerry Commerce Payment Services for Credit Card and PayPal Purchases - BlackBerry Commerce is a payment service which manages all credit card and PayPal purchases and transactions made on BlackBerry App World 4.0 NFC Tag Integration - NFC tag integration will allow users to swap applicatons listsAbility to Permanently Delete Apps from My World - Users are able to permanently delete apps from My WorldAbility to Re-Install All Apps From My World - Users will have the ability to re-install all apps from My WorldAutomatic Find in My World - Automat…