Blogger Gets Faster & Better Looking
Google has made over its Blogger product with a new design and editing system in its first major update to the blogging platform in years. Users can opt in to Blogger’s new user interface via a pop-up announcement starting Wednesday. Blogger users will find a look that more closely resembles Google’s current aesthetic, a simplified and more expansive post editor, and a new “Overview” section for monitoring recent traffic and comments. “We’ve rewritten the entire editing and management experience from scratch so it’s faster and more efficient for you — and easier for us to update and improve over time,” Blogger Product Manager Chang Kim explains . Blogger, initially developed by Evan Williams and Pyra Labs, was sold to Google in 2003. Once avant garde, the product has stagnated as hipper and faster blogging platforms — think WordPress , Tumblr and even Twitter (also by Williams) — have taken off. Mashable previously reported that Blogger would be overhauled in tandem...